Privacy Policy

  1. Long Fashion Privacy Policy / GDPR Policy

Updated October 19, 2020

  1. Collection and Use of Personal Information.

    Prinza Co. Limited (also referred to herein as “B. Long Fashion”) may collect personal information from You. Personal information is information relating to an identifiable person who can, by virtue of such information, be directly or indirectly identified. You may be asked to provide Your personal information anytime You are in contact with B. Long Fashion or a B. Long Fashion affiliated company. 

    B. Long Fashion and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if You chose not to do so, in many cases we will not be able to provide You with our products or services or respond to any queries You may have.

  2. What personal information we collect 

When You create a B. Long Fashion User Account, purchase a product, download a software update, or contact us, we collect a variety of information, including Your name, mailing address, phone number, e-mail address, and contact preferences. When payment, or payment information, is required, we will direct You to submit credit card information through a third-party such as Stripe. Stripe stores your credit card data, which is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.


All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


III. How we use Your personal information. 

The personal information we collect allows us to keep You posted on B. Long Fashion latest product announcements, updates, and upcoming events. If You don’t want to be on our mailing list, You can opt out anytime by navigating to the unsubscribe link in the last e-mail You received from B. Long Fashion. You will have the option to unsubscribe from an individual list, or from all B. Long Fashion lists.


We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. 

We may use Your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of B. Long Fashion users. 

From time to time, we may use Your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to Your interaction with B. Long Fashion, You may not opt out of receiving these communications. 

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve B. Long Fashion’ products, services, and customer communications. 

  1. Collection and Use of Non-Personal Information. 

    We also collect data in a form that does not identify any specific individual. 

We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as business, language, zip code, area code, unique device identifier, referrer URL, and the time zone where a B. Long Fashion product is used so that we can better understand customer behavior and improve our products, services, and advertising.

We may collect information regarding customer activities on any of our websites. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is non personal information.

We may collect and store details of how You use our services. This information may be used to improve the relevancy of results provided by our services.

  1. Cookies and Other Technologies. 

    B. Long Fashion websites, e-mail messages, and advertisements may use “cookies” and other technologies such as tracking, re-marketing tags, and pixels based on context, e.g., a search query, a channel You are reading, or inferred interests. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. 

    We treat information collected by cookies and other technologies as non personal information. We design and target advertising based on how You interact with B. Long Fashion. If You do not wish to receive ads targeted to Your interests from B. Long Fashion, You can choose to limit ad tracking, which will opt Your B. Long Fashion ID out of receiving such ads regardless of what device You are using. You may still see ads based on context like a search query or a channel You are reading. B. Long Fashion and our partners also use cookies and other technologies to remember how You use our website and software. Our goal in these cases is to make Your experience with B. Long Fashion more convenient and personal, and provide You better customer service. To limit ad tracking, you may opt-out by clicking on this tool for (USA) or this tool for (EU) both of which are not directly B. Long Fashion -affiliated. You may also use Your browser’s settings to disable cookies and other tracking tools. Please note that certain features of the B. Long Fashion website will not be available once cookies are disabled.


We gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. B. Long Fashion may use this information in our marketing and advertising services.

In some cases we use a “click-through URL” linked to content on the B. Long Fashion website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our marketing communications. We also use it to account for Affiliate activity and pay Affiliate commissions and bonuses.

We have Google Analytics enabled on our site to collect data about our traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. We are making use of Remarketing, Advertising Reporting Features, and Activate Google Signals feature.

We do not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature.

You can opt-out of the Google Analytics Advertising Features we use here:


  1. Disclosure to Third Parties. 

    At times B. Long Fashion may make certain personal information available to strategic partners that work with B. Long Fashion to provide products and services, or that help B. Long Fashion market to customers. Personal information will only be shared by B. Long Fashion to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.


Affiliates: B. Long Fashion will provide Your email address to affiliates or users who refer You to us, or through whom You purchase B. Long Fashion products.

Service Providers. B. Long Fashion shares personal information with companies who provide services such as information processing, fulfilling customer orders, delivering products to You, managing and enhancing customer data, providing customer service, and assessing Your interest in our products and services. B. Long Fashion also shares Your information with financial institutions who provide payment (both to and from You) services. Finally, B. Long Fashion provides Your personal information with API integrators You have chosen, and other third party software services to assist You with Your sales funnels when You so direct us. These companies are obligated to protect Your information and may be located wherever B. Long Fashion operates.


Legal: It may be necessary − by law, litigation, or requests from government authorities within or outside Your country of residence − for B. Long Fashion to disclose Your personal information. We may also disclose information about You if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about You if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.


Corporate Change: Additionally, in the event of a reorganization, merger, or sale of B. Long Fashion we may transfer any and all personal information we collect to the relevant third party.

VII. Protection of Personal Information. 

B. Long Fashion takes the security of Your personal information very seriously. Our store is hosted on Clickfunnels. ClickFunnels uses computer systems with limited access housed in facilities using physical security measures. When You use some B. Long Fashion products and services that by their nature are public facing, such as when You post on a B. Long Fashion forum, the personal information and content You share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information You choose to share or submit in these instances. For example, if You list Your name and e-mail address in a forum posting, that information is public. Please take care when using these features. 

VIII. Retention of Personal Information. 

B. Long Fashion will retain Your personal information for as long as You have a B. Long Fashion account. After Your B. Long Fashion account is terminated or if you do not have an account, we will retain Your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. 

  1. Access to Personal Information. 

    For other personal information we hold, we will provide You with access (including a copy) upon Your request. We may decline to process requests that are frivolous, vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by contacting 
  2. Children & Education. 

    We understand the importance of taking extra precautions to protect the privacy and safety of children using B. Long Fashion products and services. Children under the age of 18, are not permitted to use B. Long Fashion products and services; instead, a parent can use B. Long Fashion products and services and provide the parent’s information to B. Long Fashion. If we learn that we have collected the personal information of a child under 18 we will delete the information as soon as possible. 
  3. Third Party Sites and Services. 

    B. Long Fashion websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties is governed by their privacy practices. We encourage You to learn about the privacy practices of those third parties. 

XII. Your Rights Under the GDPR. 

If You are a citizen or a resident of a country in the European Union, the GDPR grants You the following rights: 

  1. Access to Your Personal Data. You have the right to receive a copy of Your personal data that is subject to processing by B. Long Fashion. Ordinary requests will be granted without charge to You within one calendar month of when You make the request. In cases of excessive, unreasonable, or repeated requests B. Long Fashion may charge You a reasonable fee and may require additional time to grant Your request. Also, B. Long Fashion may use reasonable means to confirm Your identity before granting any request for data so as to prevent granting fraudulent requests. To request a copy of Your personal data, please contact us by e-mail at 
  2. To have Your Data Corrected. If Your personal data is erroneous or outdated, You have the right to have it corrected. To do so, please contact B. Long Fashion via e-mail at
  3. To be Forgotten. You have the right to be forgotten by B. Long Fashion. You may exercise this right by e-mailing us at We will comply with Your request, at no charge to You, within one calendar month by deleting all of Your personally-identifiable data that is subject to any B. Long Fashion processing. Naturally, after we grant Your request You will not have access to any B. Long Fashion products or services unless you purchase them again. B. Long Fashion may use reasonable means to confirm Your identity before granting any request for data so as to prevent the granting of fraudulent requests.


  1. To Restrict Processing of Your Data. You can request that Your data not be processed via B. Long Fashion partners. You can make that request by e-mailing us at and, if you wish, you can even specify which third parties to restrict from processing Your data. We will respond to Your request, at no charge to You, within thirty (30) days from when You make Your request. Please be advised that some of our partners, e.g., ClickFunnels and Stripe, are essential to B. Long Fashion services, so that if You block processing by them, B. Long Fashion services may be unavailable to You.


  1. Portability. You have the right to receive a copy of Your personal data that is subject to processing by B. Long Fashion in a portable format, or to have it transferred directly from B. Long Fashion to another party. Ordinary requests will be granted without charge to You within one calendar month of when You make the request. B. Long Fashion may use reasonable means to confirm Your identity before granting any request to transfer data to You or another party so as to prevent granting fraudulent requests. To request a copy of Your personal data in a portable format, or to request a direct transfer of Your data, please contact us by e-mail at 

XIII. Our Company Wide Commitment to Your Privacy. 

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

We communicate our privacy and security guidelines to B. Long Fashion employees and strictly enforce privacy safeguards within the company.


XIV. Privacy Questions. 

If You have any questions or concerns about B. Long Fashion Privacy Policy or data processing or if You would like to make a complaint about a possible breach of local privacy laws, please contact us at 

When a privacy question or an access or download request is received we have a team dedicated to addressing the specific concern or query which You are seeking to raise. In responding to Your request, we may need to request more information from You. If You are unsatisfied with the response You receive, You may refer Your complaint to the relevant regulator in Your jurisdiction. If You ask us, we will endeavor to provide You with information about relevant complaint avenues which may be applicable to Your circumstance

 Updates to the Policy. 

  1. B. Long Fashion may update its Privacy Policy and this GDPR Policy from time to time, as posted on our website.


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